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Services / Pricing Research

Set pricing with evidence, not instinct.

Pricing Research explores what your target customers are willing to pay, which price points drive adoption and how packaging and feature combinations affect perceived value.

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The decision this supports

What should I charge, and how should I structure my pricing?

When to use this service

  • You are setting a price for a new product or service
  • You want to test different subscription tiers or pricing models
  • You are considering a price change on an existing product
  • You need to understand how price affects buying intent in your segment

Questions it can answer

  • What price range do customers consider acceptable?
  • At what price does the product seem too cheap or too expensive?
  • Which features justify a higher price?
  • How does price affect purchase intent?
  • Which subscription tier or packaging resonates most?

What you receive

Acceptable price range for your audience

Willingness-to-pay indicators by segment

Impact of price on buying intent

Packaging and tier preference findings

Pricing recommendations with supporting evidence

Decision report with practical next steps

Example brief

Product / Service

Legal document automation SaaS for small law firms

Research Question

What monthly subscription price range do small law firms consider fair value for automated document drafting?

Target Audience

Principals and senior solicitors at law firms with 2–10 staff in Australia and the UK

Example outcome

Modify— Strong confidence

The $49–$89/month range shows strong intent. Above $99, interest drops significantly without an expanded feature set. A professional tier at $149 could be viable with integrations included.

Pricing

Product, Market & Pricing Validation

$2,500

  • Up to 100 relevant participants
  • Structured price-sensitivity questions
  • Willingness-to-pay range identification
  • Tier and packaging preference findings
  • Decision report — 10–15 working days
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Research limitations

Standard founder packages use direct pricing questions. Advanced methods (Van Westendorp, Gabor-Granger, MaxDiff, conjoint) are recommended only when the business question, sample size and budget support them, and are not automatically included.

Related services

Product ValidationMarket ValidationB2B Research

Ready to start?

Start a brief, describe what you need to decide, and we will take it from there.

Start Pricing Research