Clear pricing for the research you need.
Fixed-price founder validation, agency subscriptions and starting prices for specialist B2B and custom research.
Important pricing notes
·Prices in USD. Founder packages cover one confirmed question and one primary country unless the order specifies otherwise.
·Advanced pricing methods (conjoint, Van Westendorp, MaxDiff, Gabor-Granger) are used only when appropriate — not automatically included.
·Specialist B2B audiences, executives, multiple countries, translation and large samples require a separate quote.
·Scope changes after brief confirmation may change the fee or timeline and require customer approval.
·One reasonable report clarification request is included with each report. New questions or additional fieldwork are quoted separately.
·Research provides evidence and recommendations, not a guarantee of commercial success.