Services / Idea Validation

Validate your idea before you build it.

Idea Validation helps determine whether a problem is meaningful, who experiences it most strongly, how people solve it today and whether there is sufficient interest to continue.

Validate Your Idea

The decision this supports

Should I invest further in this idea?

When to use this service

  • You have an idea but have not built anything
  • You are unsure whether the problem is real
  • You want evidence before committing time or money
  • You need to decide whether to proceed, pivot or stop

Questions it can answer

  • Is this problem meaningful to the right people?
  • How do people currently solve this problem?
  • Does the proposed solution make sense to them?
  • Is there initial interest in paying for a solution?
  • Which segment experiences this problem most intensely?

What you receive

One focused research brief, confirmed before work begins

Up to 25 relevant participants

Problem, audience and buying-interest assessment

Concise decision report with Proceed, Modify or Not Yet recommendation

Limitations and confidence level

Indicative delivery: 5–7 working days

Example brief

Product / Service

Routine-planning app for parents

Research Question

Is daily routine management a significant enough pain point for parents to pay for a solution?

Target Audience

Parents of children aged 5–12 in Australia

Example outcome

Modify— Moderate confidence

The problem is real but concentrated among parents of school-aged children aged 6–12. Broaden the target before investing in development.

Pricing

Idea Validation

$750

  • One confirmed business question
  • Up to 25 relevant participants
  • Problem and buying-interest assessment
  • Decision report with Proceed/Modify/Not Yet
  • 5–7 working day indicative delivery
Validate Your Idea

Research limitations

Findings from 25 participants are directional. They inform the next decision but do not statistically represent an entire market.

Related services

Ready to start?

Start a brief, describe what you need to decide, and we will take it from there.

Validate Your Idea