Services / Idea Validation
Idea Validation helps determine whether a problem is meaningful, who experiences it most strongly, how people solve it today and whether there is sufficient interest to continue.
Validate Your IdeaShould I invest further in this idea?
One focused research brief, confirmed before work begins
Up to 25 relevant participants
Problem, audience and buying-interest assessment
Concise decision report with Proceed, Modify or Not Yet recommendation
Limitations and confidence level
Indicative delivery: 5–7 working days
Product / Service
Routine-planning app for parents
Research Question
Is daily routine management a significant enough pain point for parents to pay for a solution?
Target Audience
Parents of children aged 5–12 in Australia
The problem is real but concentrated among parents of school-aged children aged 6–12. Broaden the target before investing in development.
Idea Validation
$750
Findings from 25 participants are directional. They inform the next decision but do not statistically represent an entire market.
Start a brief, describe what you need to decide, and we will take it from there.
Validate Your Idea