Services / Post-Launch Customer Research

Improve what you have already built.

Post-launch research helps you understand how customers are actually using your product, where they are getting stuck and what would make them stay, upgrade or recommend it to others.

Research Your Customers

The decision this supports

How can I improve adoption, satisfaction and retention?

When to use this service

  • Your product is live and you want to understand user behaviour
  • You are seeing churn you cannot explain
  • You want to improve onboarding or feature adoption
  • You are planning a significant product update and want customer input first

Questions it can answer

  • Are customers using the product as intended?
  • Which features are creating the most value?
  • Where are customers getting stuck or dropping off?
  • What would make them more likely to stay or upgrade?
  • What do customers wish the product did differently?

What you receive

Adoption and engagement pattern findings

Friction and drop-off identification

Feature value and usage assessment

Satisfaction and churn-risk indicators

Unmet needs and improvement opportunities

Decision report with prioritised recommendations

Example brief

Product / Service

Project management tool for creative agencies

Research Question

Why are new agency users not completing their first project setup, and what would improve first-week retention?

Target Audience

Creative agency owners and project leads who signed up in the past 90 days

Example outcome

Modify— Moderate confidence

The project template step is the primary drop-off point. Users want to import from existing tools rather than start from scratch. A guided import flow and three pre-built agency templates are the highest-priority improvements.

Pricing

Post-Launch Customer Research

See pricing

  • Up to 50 relevant customers or recent users
  • Adoption, friction and satisfaction findings
  • Unmet needs and improvement opportunities
  • Churn-risk indicators
  • Decision report with prioritised recommendations
View pricing

Research limitations

Research reflects experiences at a specific point in time. Product updates, seasonal factors and market changes may affect findings over time.

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Ready to start?

Start a brief, describe what you need to decide, and we will take it from there.

Research Your Customers